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Facebook Places Makes Marketing Relevant
Facebook Places is still new to the location-based check-in game and is missing some key elements to really compete head on with rival services. As it matures, though, Facebook Places will be a powerful tool for businesses to engage the vast Facebook social network, and identify what really matters to customers.
Companies can take advantage of the popularity of Facebook, and the new information shared via Facebook Places to tailor products and services, and market more effectively. Customers don’t really care about specs and features. Effective marketing is built around determining what customers want and tailoring the marketing message to target what is relevant to them.
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