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Acronyms: The Best Ones Also Deliver Meaning
Have you ever gawked at the fountains at the Bellagio hotel in Las Vegas? It’s a magical show of water and music, dancing across nine acres.
The business behind the show is named WET Design, with WET standing for Water Entertainment Technologies. Behind that persuasive name is a team of former Disney “imagineers,” creators of 200 fountains and architectural water displays.
The thinking behind the moniker WET Design illustrates the best in acronyms for company names: They deliver meaning, not just a set of initials, as they avoid a polysyllabic pileup. (“Water Entertainment Technologies” is a 10-syllable mouthful.)
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