Thoughts … These ideas are pretty much the polar opposite of what we discuss re: social media marketing (digital vs. non-digital) but there are times when not only do “old school” techniques work—they may be the best option.
Guerrilla marketing is a term reputedly coined by Jay Conrad Levinson in his book, “Guerrilla Marketing,” first published in 1983. Guerrilla marketing employs unconventional and inventive strategies and tactics to promote and market products and services for minimal cost and maximum return. For small businesses struggling to survive in these difficult economic times, and with the added burden of tight marketing budgets, guerrilla marketing can be an inexpensive way to get people talking about your company, attracting people to your store, or at least writing down your phone number and website address in case they ever need your goods or services.
The tips offered below are just a few ways to get attention for, and interest in, what you’re selling. There’s literally no limit on what an inventive person might create to achieve those goals. Let your mind wander creatively and use this list to stimulate additional ideas and marketing tools.
Tried and Traditional T-Shirts
This is one of the oldest and most successful guerrilla marketing tools. If you buy a half dozen T-shirts, or more if you can afford them, and have them imprinted with your company name you have a good chance of bringing in more business. In smaller, but visible lettering, you can include a phone number, street address and website address. Wear one shirt yourself and pass out the others to people who move about your neighborhood as a way of creating a walking ad for your company.
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