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Study Finds Customers Value Email, Facebook and Twitter as Collaborators, not Competitors
A new study released today by ExactTarget finds that while email, Facebook and Twitter may compete with one another for their share of marketing budgets, consumers expect brands to interact with them across all three channels. “Marketers should focus on developing and implementing an integrated strategy that combines—not isolates—the powerful strengths of each of the online channels.” Featured in The Collaborative Future, the final report in the Subscribers, Fans and Followers research series from ExactTarget and CoTweet, the survey of more than 1,500 consumers provides marketers insights on how consumers want to engage with brands via email, Facebook and Twitter. Read more
