Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according to a study by SocialTwist.
The marketing firm, which offers viral social media marketing campaigns, analyzed more than a million shared links through its Tell-a-Friend widget that lets people share information on Websites. SocialTwist measured success by a clickthrough rate, a term for the number of clicks on a link that takes a user to a specific destination. The survey yielded other surprises, such as that MySpace still has 15 percent of social media market share. If you’re using Twitter or Facebook to reach out to customers, here’s what each service has going for and against it. Read more here.
