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Clorox Could Teach Apple A Thing Or Two About Marketing
And yet, a few blocks from where this is being written, in a Chicago supermarket, Clorox brand bleach claims about three quarters of the shelf space allotted to the category, and it’s priced at an iPhone-like premium of 43% above the competition: $3.99 for a 1.42 gallon jug of Clorox vs. $2.79 for the store brand. Read more.
Steve Jobs is constantly hailed as a great marketer, but the man has amazing gadgets to sell. You want to see marketing? Look at Clorox (CLX): its biggest product, liquid bleach bearing the corporate name, couldn’t be more of a commodity. One would expect consumers to choose the cheapest brand.
