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Fast-Food Chains Influencing Pre-Teens with Offers through Direct
The marketing campaigns targeting pre-teens by fast-food outlets Hungry Jacks and Taco Bill Mexican Restaurants have come to light due to submission by nation’s coalition of leading health bodies to a Senate inquiry on privacy laws. There have been calls from the Obesity Policy Coalition including the World Health Organisation, Diabetes Australia, VicHealth and Cancer Council of Victoria to the Federal Government to bar direct mail marketing to children without the consent of their parents. Read more.
Fast-food chains are alluring children towards theirproducts by sending direct mails to children under 12 years of age and offering them special schemes, free food vouchers and competitions.
