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Mommy Bloggers - New Face Of Marketing
When it comes to word-of-mouth marketing there’s probably nothing more honest or more powerful than a group of moms. Mommy bloggers are the new faces of marketing. Many have degrees, corporate backgrounds and passionate hobbies. They all have a lot to say, and businesses are listening. Their sites now have paid ads and brand sponsorships. They get a lot of free products to review, garnering attention for corporations like Disney and GM. “We get to test drive some cars every once in awhile. So I got to drive the Chevy Camaro for a weekend and I get the Chevy Traverse next month when my family is in town,” says Sondra Drahos of HappyHealthyHip.com. Read more.
