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The Driving Forces of Change
It’s essential to provide strategic guidance to the innovation process, so in this chapter we take a look at six essential forces that are driving the changes that are occurring across much of today’s world. While these may not be the most pressing issues for your company, chances are that some combination of them will have huge influence on your situation, on the strategic choices you make, and thus on your approach to innovation.
Driving force #1: commoditization
Driving force #2: the digital revolution
Driving force #3: social mediaization throughout society
Driving force #4: globalization
Driving force #5: the turbulent world
Drriving force #6: acceleration (or running faster to stay in the same place)
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