Text 6 Sep Free Shipping: Seven Ways it Can Hook Your Customers

If there’s one thing Americans love, it’s free shipping.

This shopping perk has gone from a rare bonus to almost an entitlement in consumers’ minds. Nearly half of transactions last year involved free shipping, and 61 percent of consumers say they will cancel their purchase if free shipping isn’t offered, according to a recent comScore survey.

There’s more than one way to offer free shipping, though. Each has its own drawbacks and advantages. Here’s a look at seven types of free-ship offers, as compiled by the website FreeShipping.org, which collects information on free-shipping discount codes.

  1. All free, all the time. This offer is rarer all the time, but some retailers do offer totally free shipping. L.L. Bean, Nordstrom and Sears are among the major retailers that offer this deal, FreeShipping reports.
  2. Free shipping — to members only. Think Amazon Prime here. You pay an annual fee to join the ‘club,’ and then your shipping is free. FreeShipping.org describes this mode as “increasingly prevalent.”

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